About Us

“I came in knowing nothing. You’ve always been able to point me in the right direction. You guys are awesome.”

Ryan Feck; Valued Customer

Give us a call for questions, directions, or special orders!
(603) 356-3562

Store Hours:

  • 12am – 5pm Monday to Thursday
  • 10am – 5pm Friday and Saturday
  • Closed Sunday

Holidays may affect store hours; please call for more information. 

Visit Us
North Conway Music Center
1976 White Mountain Highway
North Conway, New Hampshire 03860

Masks are currently required for entry. If you don’t have one, we can supply you with one at the door. Thank You!

Our Phenomenal Staff Members

Brian Charles

Brian is the owner of the North Conway Music Center. Brian founded the retail store in 2009. He started Charles Double Reed Company, his specialized oboe and bassoon company in New York City in 1983 and moved to Mount Washington Valley in 1993. Brian majored in Oboe Performance at the Juilliard School of Music. Brian is a repair technician, reed maker, and long time performing musician.


Jennifer Flanders

Jen manages the offices at Charles Double Reed Company and North Conway Music Center. She has over 18 years of experience at CDRC, starting in customer service. She became bookkeeper over a decade ago. In addition, Jen handles human resources tasks and product management for both companies. You can usually find her answering phones, processing orders, and creating harmony when there is havoc.

Nicole LaRoche

Nicole is our retail assistant manager, social media caretaker, and Band Instrument Repair Technician. Nicole has worked with us since she was in high school, starting as a sales associate and working her way up. Her technical skill, and dedication to learning has made her a valuable member of our team, and garners great respect from both our repair and retail customers. When she isn’t working she enjoys playing her baritone ukulele, hanging out with her cat, and tending to her plants.

Gary Rochussen

Gary is our retail manager, and guitar technician. Gary likes eclectic music of all sorts! When he’s not here you can find him tinkering on pieces for his online store, Tribute Guitar Works, or playing on one of his custom built guitars. Gary has played guitar for over 50 years, and has rocked every single one of them. His wide knowledge of guitars, as well as his great sense of humor and kickin’ good shoes makes him one guy you don’t want to miss out on.

North Conway Music Center

We’re a locally owned business serving local and travelling musicians, students, teachers, and enthusiasts.

At first, a small space was set aside at the Charles Double Reed Company which was North of the village. We offered guitar strings and clarinet reeds to local musicians who requested them. Growth was exponential, and we added many items to our offerings including guitars, woodwinds, strings, books, music, CD’s, and accessories. Within 4 years we needed a bigger location and moved to our present location on the North Conway strip. In our ten years of existence we’ve grown from 100 sq.ft. to 4,000 sq. ft.

We continue to advance and now employ 4 staff members, and host 9 teachers. We are committed to giving back to the community, and help fund numerous musical projects around the Mount Washington Valley and beyond.